A BODY-Transformation Experience
for Women Ready to LOSE 20+ LBS
A BODY-Transformation Experience for Women Ready to LOSE 20+ LBS
And Actually Keep it Off This Time
The coaching method that actually closes the gap between knowing and doing, so you can stop pushing yourself through another Monday reset and actually see results that last a lifetime.
”I have never had any coach or otherwise prioritize my mental/emotional health in order to maximize my physical health and I cannot thank you enough for being the type of coach you are. I’m not someone who opens up easily at all but hiding it all and making unhealthy choices hasn’t been doing me any good so I'm all in!” - Birdy
”I have never had any coach or otherwise prioritize my mental/emotional health in order to maximize my physical health and I cannot thank you enough for being the type of coach you are. I’m not someone who opens up easily at all but hiding it all and making unhealthy choices hasn’t been doing me any good so I'm all in!” - Birdy
You know exactly what to do.
You're just not doing it
Stop fighting your body. Start working with it.
If all you needed was a workout program & a meal plan
You would have your dream body by now.
You've bought the PDFs. Tried the diets. Followed the plans perfectly... for a few weeks. Then life happened and it all fell apart. Again.
Now you're watching other women transform while you're stuck in the same loop, wondering what they have that you don't.
More discipline? Better genetics? More time?
The gap keeps widening between who you are and who you're trying to become, and every failed restart just confirms what you're starting to believe about yourself:
“ maybe I just can't do this.”
If all you needed was a workout program & a meal plan. . .
You would have your dream body by now.
You've bought the PDFs. Tried the diets. Followed the plans perfectly... for a few weeks. Then life happened and it all fell apart. Again.
Now you're watching other women transform while you're stuck in the same loop, wondering what they have that you don't.
More discipline? Better genetics? More time?
The gap keeps widening between who you are and who you're trying to become, and every failed restart just confirms what you're starting to believe about yourself:
“ maybe I just can't do this.”
Here’s What’s
Actually Happening. . .
You already know what to do.
But knowing isn't the issue. Doing is.
It's not a discipline problem. It's not your schedule or your hormones or your genetics.
The information is not what's missing. You've had plenty of that.
What's missing is the support structure that makes doing the work actually possible when life doesn't cooperate.
Because right now? Every time you "reset on Monday", you collect more evidence that you can't stick to anything.
More years hating your body.
More confidence lost.
More life happening while you wait to feel good enough to finally show up for it.
Here’s What’s
Actually Happening. . .
You already know what to do.
But knowing isn't the issue. Doing is.
It's not a discipline problem. It's not your schedule or your hormones or your genetics.
The information is not what's missing. You've had plenty of that.
What's missing is the support structure that makes doing the work actually possible when life doesn't cooperate.
Because right now? Every time you "reset on Monday", you collect more evidence that you can't stick to anything.
More years hating your body.
More confidence lost.
More life happening while you wait to feel good enough to finally show up for it.
Here’s What’s
Actually Happening. . .
You already know what to do.
But knowing isn't the issue. Doing is.
It's not a discipline problem. It's not your schedule or your hormones or your genetics.
The information is not what's missing. You've had plenty of that.
What's missing is the support structure that makes doing the work actually possible when life doesn't cooperate.
Because right now? Every time you "reset on Monday", you collect more evidence that you can't stick to anything.
More years hating your body.
More confidence lost.
More life happening while you wait to feel good enough to finally show up for it.
Here’s What’s
Actually Happening. . .
You already know what to do.
But knowing isn't the issue. Doing is.
It's not a discipline problem. It's not your schedule or your hormones or your genetics.
The information is not what's missing. You've had plenty of that.
What's missing is the support structure that makes doing the work actually possible when life doesn't cooperate.
Because right now? Every time you "reset on Monday", you collect more evidence that you can't stick to anything.
More years hating your body.
More confidence lost.
More life happening while you wait to feel good enough to finally show up for it.
Hard truth incoming . . .
Results don't come when you refuse to change your habits
The "busy schedule" you keep blaming? That's not the problem. It's your excuses.
And the more you keep telling yourself this story, the longer you're going to believe it.
"Over 8 months I've completed over 100 workouts and that for me is beyond a huge accomplishment. I showed up to the gym at times when it felt impossible, and allowed the gym to become an outlet for my stress and moments of anxiety. Of course there were many times I was not perfect, and I can still honestly say I am a changed person: physically, mentally, and emotionally. I now look at exercise as a privilege, and no high, drunk, or meal can replace the feeling I have after I lift, run, or yoga session. I honestly can't see myself ever not having this in my life, and I am just so fucking happy I finally got to this point." - Shannon
"Over 8 months I've completed over 100 workouts and that for me is beyond a huge accomplishment. I showed up to the gym at times when it felt impossible, and allowed the gym to become an outlet for my stress and moments of anxiety. Of course there were many times I was not perfect, and I can still honestly say I am a changed person: physically, mentally, and emotionally. I now look at exercise as a privilege, and no high, drunk, or meal can replace the feeling I have after I lift, run, or yoga session. I honestly can't see myself ever not having this in my life, and I am just so fucking happy I finally got to this point." - Shannon
Most programs hand you a plan and wish you luck.
They give you the "what" without the "how" or the "why."
They don't account for stress, self-sabotage, a night where you just needed to eat the thing.
They don't address the emotional patterns underneath the physical ones.
This program does
HERE'S HOW It Works
Four phases. No guesswork. A body that finally works with you, not against you.
Foundation
Before we build, we stabilize.
We start by developing awareness around your current habits and patterns. You're eased into structure intentionally, because going from zero to all-in has never worked long-term. This phase creates stability, consistency, and trust in yourself.
Repair & Prime
Set the conditions for real change.
We prepare your body for transformation. Gut health support, metabolic repair, building lean muscle, and creating a safe internal environment so fat loss can actually occur. No forcing. No fighting your body. Just setting the correct conditions for results.
Effortless Fat Loss
Results become a byproduct of the work.
With a regulated system and solid foundation, fat loss happens naturally. This phase is intentional, steady, and maintainable. You're not chasing the scale. You're reinforcing habits that last.
Rinse & Repeat
Sustainability is the whole point.
Throughout every phase, your mental, emotional, and nervous system health are prioritized. The goal isn't to follow macros forever. It's to create lasting lifestyle change and eventually move to intuitive eating. You'll learn to trust your body's signals, make empowered choices without rigidity, and maintain your results without obsession.
WHAT'S INCLUDED
YOUR EXPERIENCE
Custom Training Programming
Video demonstrations, in-app tracking, and workouts designed for your body, your goals, and your schedule. Whether you train at home or in a gym, your program is built specifically for you.
Custom Nutrition
Protocols
Personalized nutrition coaching that teaches you how to eat for fat loss, hormone balance, and gut health without restriction or obsession. We use macros as a tool, not a prison sentence.
Weekly 1:1 Check-ins With Your Coach
Weekly video feedback from your coach where we review your progress, update your plan, and address what's actually happening in your life. This isn't automated. This is real human support.
Unlimited Private Messaging
Questions, form checks, mindset support, real-time feedback. When doubt creeps in or life throws a curveball, your coach is there.
Personalized Supplementation Recommendations
Evidence-based supplement recommendations tailored to your body's actual needs. Not a generic stack everyone gets.
Mindset Mastery Trainings
Because your body will only go where your mind allows it to. We address the mental and emotional patterns driving your choices. The self-sabotage. The all-or-nothing thinking. The voice in your head that says "fuck it" when things get hard.
Private Women Only Community
You'll be surrounded by women who are also doing the work, holding each other accountable, and refusing to quit.
Community Coaching Calls
Monthly group calls for additional support, Q&A, and connection with other women on the same journey.
READY TO BUILD THE BODY You've Been Dreaming About?
This is For You If:
- You've tried every diet and workout plan but can't make anything stick
- You're stuck in the all-or-nothing cycle: perfect for a few weeks, then completely off track
- You know what you should be doing, but you can't get yourself to actually do it
- You're dealing with hormonal imbalances, gut issues, or stubborn weight that won't budge
- You're tired of the mental warfare around food and your body
- You want personalized coaching, not another cookie-cutter program
- You're ready to invest a full year into becoming someone you trust
This is Not For You If:
- You're looking for a 30-day quick fix or another extreme diet
- You're not willing to track your food or follow a structured plan
- You want results without putting in the work
- You're not ready to address the emotional eating and self-sabotage patterns keeping you stuck
- You're looking for someone to coddle you instead of calling you out on your patterns
- You're waiting for the perfect time to start instead of building something sustainable around real life
- You expect someone else to do the hard work for you instead of showing up for yourself
WHAT MAKES US
SO DIFFERENT?
We take a whole body approach to fitness
⟶ Devotion over discipline. We don't teach you to “just suck it up and work harder” through another restrictive plan. We help you shift your identity so healthy becomes who you are, not what you force yourself to do.
⟶ Whole-body healing. Not just weight loss. Hormones. Gut health. Mental patterns. Your cycle. We optimize all of it - because real transformation goes deeper than the scale.
⟶ Real coaching in real time. No app can talk you off the ledge at 9pm when you want to binge. No algorithm knows when to push you harder or pull back. We're in it with you, every step.
THE WOMEN In Your Corner
Kelly Poole
I spent years hiding behind discipline, performing my way through all-or-nothing cycles until I was tired of winning a game that left me feeling empty. Real change started when I stopped fighting my body and started asking what was actually driving the patterns. I built Forme because I know what it takes to go from the woman at war with herself to the woman devoted to herself. Fitness was my gateway to self-mastery, and now it's the foundation of everything we teach.
Brittany Grad
I started my fitness journey in 2019, not because I loved the gym, but because I was tired of feeling disconnected from my body. Like so many women, I tried to fix it with extreme cardio, cleanses, and strict plans that never stuck. Everything shifted when I learned how to train and fuel myself in a way that felt grounded instead of punishing. Over the last several years, I've coached nearly 100 women through Hot & Healthy, helping them rebuild trust with themselves. My gift is seeing your potential before you do.
450+ REAL RESULTS
FROM WOMEN WHO HAVE BEEN WHERE YOU ARE
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“ I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
450+ REAL RESULTS
FROM WOMEN WHO HAVE BEEN WHERE YOU ARE
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“ I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
“I am so beyond grateful for you and this program, it has literally changed my life and helped me so much mentally to get out of my head and with daily struggles. I literally couldn’t have done it without your coaching”
- Brigitte R.
“I wanna say thank you, because this is giving me the confidence to do things I was always scared to do before.. and I'm slowly becoming the person I always wanted to”
- Danie B.
“Finally confident again at the gym all thanks to you”
- Rachel L.
“I cannot believe how much food I am eating while continuing to see the scale go down each week.”
- Kristin K.
“I won't get over the fact how toned I am now AFTER i started doing weightlifting and skipped doing only cardio bc I was so afraid to get "bulky””
- Birdy C.
“I have never been in better shape in my entire life. Thank you”
- Lyndsey H.
WE KNOW WHAT
YOU’RE THINKING. . .
“But What if. . .”
I don't want to restrict myself."
Who said anything about restriction? You think building a body you love means punishing yourself? That's diet culture talking. This is about learning to fuel yourself properly, not starving yourself into submission. You'll actually eat more of the right things. No food is off limits. We're just teaching you how to have a healthy relationship with all of it.
"I have a vacation/wedding/event coming up."
Perfect. Because this isn't a 30-day detox or a quick fix before your trip. This is about building a healthy lifestyle, an entire life change. Real transformation doesn't pause for vacations. It means you can actually enjoy your life, travel, celebrate, and not spiral into restrict-binge-guilt cycles. Life is always going to happen. Let's build something sustainable around it.
"What if I fall off track?"
You will. Everyone does. Life happens. The difference is, in this program, we teach you how to get back on without the shame spiral. We use it to understand your patterns and build resilience. You're not starting over every Monday for the rest of your life. The whole point of 1:1 coaching is building a supportive relationship with you and our team, so in the moments you need us most, we're there.
"I know what to do, I just can't get myself to do it."
This is exactly where we come in. This is a people problem, not an information problem. This is about accountability and live support where we address the why behind the self-sabotage, the emotional eating, the all-or-nothing cycles. Knowledge without implementation is just noise. Let's close that gap.
"It's a really big investment."
Yeah, it is, and that is the exact reason why you are going to stick to it, because you are finally bought in. But how long have you been struggling with this? How much money have you spent on programs that didn't work? How much has hating your body cost you in confidence, opportunities, relationships, and peace of mind? What's the price of staying exactly where you are for another year? Another five?
By the Time We're Done, You'll Have the Body,
the Confidence, and the Clarity
to Stop Starting Over Every Monday
You'll know how to eat without obsessing.
How to train without burnout. How to live without the constant self-deprecating mental chatter.
And most importantly, you'll trust yourself enough to keep going, even when life gets messy.
By the Time We're Done, You'll Have the Body, the Confidence, and the Clarity
to Stop Starting Over
Every Monday
You'll know how to eat without obsessing.
How to train without burnout. How to live without the constant self-deprecating mental chatter.
And most importantly, you'll trust yourself enough to keep going, even when life gets messy.
GOT QUESTIONS?
We’ve got answers
I am trying to decide between Hot & Healthy or Wellness from Within — how do I choose?
Great question, and honestly it comes down to what you need most right now.
Hot & Healthy leads with fitness and nutrition — that's the primary focus, with mindset woven in to support it. If your biggest goal is physical transformation and building healthy habits, that's your program. Think 80% fitness, 20% mindset.
Wellness from Within flips that. We still will deep dive into optimizing your fitness, and nutrition — because how you live in your body matters — but the primary work is closing the gap between who you are and how you're actually living. Identity. Goals. Confidence. Leadership. Alignment. If you know the fitness piece isn't really the problem (or maybe you know the results are hiding behind a deeper problem), and you're ready to go deeper into who you're becoming — this is your container. Think 80% life coaching, 20% fitness.
Still not sure? Book a call. That's what they're for.
How long is the program?
Hot & Healthy is a 12-month 1:1 coaching program.
Why a full year? Because real transformation, the kind that rewires your identity, not just your habits, takes time. This gives us the space to go through all three signature phases of Hot & Healthy, ensuring you don't just get results, but you become the woman who maintains them.
What does the program include?
You get weekly 1:1 video feedback check-ins, access to 1:1 messaging support throughout the week, a private women-only community, and a private app with video demonstrations of each movement. Your training and nutrition are fully customized to you, and we do deep mindset work to address the patterns keeping you stuck.
Do I need to track macros or follow a meal plan?
We do teach macros, and yes, we can help you with meal plans if that's what you need. But here's the thing: macros are a tool to build deeper knowledge and understanding of your nutrition. Discipline is necessary, but the end goal is intuitive eating through an educated lens. You'll learn how to use tracking as a tool when it serves you, and how to trust yourself when it doesn't. No obsession. No rigidity. Just education and freedom.
What if I've tried everything and nothing has worked?
Then you've likely been doing the same thing over and over, never really addressing the root. Most programs focus on what to do (eat less, move more) without addressing why you can't stick to it. We work on the mental and emotional side: the self-sabotage, the all-or-nothing thinking, the emotional eating. That's what makes this different.
I'm not a beginner—will this work for me?
Absolutely. Whether you're new to fitness or you've been training for years, the program is customized to you. If you're experienced but stuck in a plateau, we'll address what's actually holding you back (usually it's not your training, it's your mindset, recovery, or nutrition consistency).
Can I do this if I have a busy schedule?
Yes. This program is designed for real life, not Instagram fantasies. You don't need to spend two hours in the gym or meal prep all weekend. We work with your schedule and build something that actually fits your life. Consistency beats intensity every time.
Forme is building the global standard for women who are done outsourcing their power. We teach women how to master their bodies first so they can master their emotions, their decisions, and the life they are creating.
