FITNESS & MINDSET COACHING FOR WOMEN WHO ARE READY TO MASTER

more than just their bodies

This is where physical discipline and inner work finally meet.

FITNESS & MINDSET COACHING FOR

WOMEN WHO ARE

READY TO MASTER

more than just their bodies

This is where physical discipline

and inner work finally meet.

You have the discipline.

You just lost yourself in it.

You've spent years spinning your wheels, feeling controlled by food, insecure in your body, like it's all or nothing, always.

You could easily cut out more food, do more cardio, be more restrictive, but that's just the same all-or-nothing cycle.

But here's what i've learned — and what my clients have lived out:

When you stop chasing the result and start honoring the work, your body responds.

It wasn't until it stopped being about the end goal and started being about loving the process that the physical results came.

You can shame yourself or love yourself into the same results, but the outcome feels entirely different.

Because here's the truth. . .

You have the discipline.

You just lost yourself in it.

You've spent years spinning your wheels, feeling controlled by food, insecure in your body, like it's all or nothing, always.

You could easily cut out more food, do more cardio, be more restrictive, but that's just the same all-or-nothing cycle.

But here's what i've learned — and what my clients have lived out:

When you stop chasing the result and start honoring the work, your body responds.

It wasn't until it stopped being about the end goal and started being about loving the process that the physical results came.

You can shame yourself or love yourself into the same results, but the outcome feels entirely different.

Because here's the truth. . .

Your body is a representation

of how you feel about yourself.

Not in a superficial way, in a deep, foundational way.

When you stop abandoning yourself, when you set boundaries, follow through on your word, regulate your emotions, build real confidence… your body responds.

The physique goals you've been forcing your way toward?

They come with ease when you're finally working with yourself instead of against yourself.

That's what Forme is built on.

Not just training and nutrition (though we do that.)

Not just hormone and gut health optimization (though we do that too.)

We coach you through the moments of self-sabotage that no app or algorithm ever could.

We build the sisterhood around you so you're not alone as you outgrow everything you've known.

We help you master your mind, your emotions, your life, using fitness as the foundation.

Not in a superficial way, in a deep, foundational way.

When you stop abandoning yourself, when you set boundaries, follow through on your word, regulate your emotions, build real confidence… your body responds.

The physique goals you've been forcing your way toward?

They come with ease when you're finally working with yourself instead of against yourself.

That's what Forme is built on.

Not just training and nutrition (though we do that.)

Not just hormone and gut health optimization (though we do that too.)

We coach you through the moments of self-sabotage that no app or algorithm ever could.

We build the sisterhood around you so you're not alone as you outgrow everything you've known.

We help you master your mind, your emotions, your life, using fitness as the foundation.

CHOOSE
YOUR

Fitness is the gateway drug to our personal development— this is about helping you build not only the body of your dreams but the confidence to start becoming the woman you’ve always known you could be. Body mastery is the foundation for total self mastery.

OWN
JOURNEY

CHOOSE
YOUR

Fitness is the gateway drug to our personal development— this is about helping you build not only the body of your dreams but the confidence to start becoming the woman you’ve always known you could be. Body mastery is the foundation for total self mastery.

OWN
JOURNEY

HOW WE CAN Work Together

Whether you're here to transform your body, master your mind, or both — there's a place for you inside Forme.

Hot & Healthy Program
12-Month Program

HOT & HEALTHY Build the Body. Break the Cycle.

1:1 fitness coaching for women ready to lose 20+ pounds and actually keep it off. Custom training, nutrition, and real human accountability to close the gap between knowing what to do and finally doing it. No more Monday resets.

Learn More
Wellness From Within Program
6-Month Experience

WELLNESS FROM WITHIN Master the Mind. Lead the Life.

Wellness from Within is our 6 month mindset and self-leadership program. This is confrontational work - the kind that breaks down the self-concept you've outgrown, it is relationship coaching for the relationship you have with yourself. Working from the inside out — through emotional discipline tools, identity coaching, and body mastery.

Learn More

Hi! I'm,

Kelly Poole

Forme Founder and Wellness From Within Coach

I built Forme "(for-me)" because it's everything I needed ten years ago and didn't have.

I spent years trapped in the same cycle… restricting, overtraining, feeling like I was failing no matter how hard I worked.

Real transformation didn't start until I stopped fighting my body and started working with it.

Slowing down. Healing my gut. Getting my cycle back.

Learning to eat without the mental warfare.

And most importantly, addressing the mental and emotional patterns that had kept me stuck for years.

Forme is the process I wish someone had handed me, and now it's yours.

Hi! I'm,

Kelly Poole

Forme Founder and Wellness From Within Coach

I built Forme "(for-me)" because it's everything I needed ten years ago and didn't have.

I spent years trapped in the same cycle… restricting, overtraining, feeling like I was failing no matter how hard I worked.

Real transformation didn't start until I stopped fighting my body and started working with it.

Slowing down. Healing my gut. Getting my cycle back.

Learning to eat without the mental warfare.

And most importantly, addressing the mental and emotional patterns that had kept me stuck for years.

Forme is the process I wish someone had handed me, and now it's yours.

Hi! I'm,

Kelly Poole

Forme Founder and Wellness From Within Coach

I built Forme "(for-me)" because it's everything I needed ten years ago and didn't have.

I spent years trapped in the same cycle… restricting, overtraining, feeling like I was failing no matter how hard I worked.

Real transformation didn't start until I stopped fighting my body and started working with it.

Slowing down. Healing my gut. Getting my cycle back.

Learning to eat without the mental warfare.

And most importantly, addressing the mental and emotional patterns that had kept me stuck for years.

Forme is the process I wish someone had handed me, and now it's yours.

Hi! I'm,

Kelly Poole

Forme Founder and Wellness From Within Coach

I built Forme "(for-me)" because it's everything I needed ten years ago and didn't have.

I spent years trapped in the same cycle… restricting, overtraining, feeling like I was failing no matter how hard I worked.

Real transformation didn't start until I stopped fighting my body and started working with it.

Slowing down. Healing my gut. Getting my cycle back.

Learning to eat without the mental warfare.

And most importantly, addressing the mental and emotional patterns that had kept me stuck for years.

Forme is the process I wish someone had handed me, and now it's yours.

MEET YOUR FORME COACHES

We didn’t just hire coaches. We curated them.

Our coaches are hand-selected for real results, deep expertise, and the ability to truly transform lives.

No cookie-cutter plans. Just coaches who know how to meet you where you are and guide you forward.

BRITTANY GRAD
Hot and Healthy Head Coach

Nearly 100 women coached through body transformation, nervous system regulation, and rebuilding self-trust.

I started my fitness journey in 2019, feeling completely disconnected from myself. I tried it all, extreme cardio, cleanses, restrictive plans. None of it worked because I was missing one thing: a system that actually taught me how to trust myself.

When I shifted to training and fueling my body in a way that felt grounded instead of punishing, everything changed. I stopped chasing perfection and started building proof.

Since then, I’ve coached nearly 100 women through the Hot & Healthy Method, helping them build strength, regulate their nervous systems, and rebuild trust with themselves.

I believe confidence isn’t something you wait for, it’s something you earn through evidence. My role is to see your potential before you do, and guide you as you gather the proof to believe it.

If you’re done starting over and ready to become someone you trust, you’re in the right place.

LILY VINING
Wellness From Within Coach

Specializing in self-awareness, emotional regulation, and building habits that actually stick.

Fitness became a gateway to growth in every area of my life, but it didn’t start that way. I spent years stuck in perfectionism, disordered eating, and a constant cycle of pushing harder and burning out, feeling completely disconnected from my body.

Everything shifted when I slowed down and got honest about why I was doing what I was doing. When I stopped obsessing over my appearance and started paying attention to my habits, thoughts, and beliefs, I learned how to care for myself in a way that actually supported my life.

That’s what I teach now.

I help women build habits, strength, and structure while developing self awareness, emotional regulation, and personal responsibility. My coaching isn’t about forcing discipline, it’s about self mastery. Understanding your patterns, honoring your needs, and following through even when it’s uncomfortable.

My goal is to guide you toward a life that feels aligned on every level.

START HERE, ON US.

Explore our complimentary resources

THE GREATEST PROJECT PODCAST

You are the greatest project you will ever work on. All development is personal development: fitness, business, healing, self growth, lessons, relationships - The Greatest Project podcast is here to talk about it all, for wherever you are in your journey to your greatest self.

THE GREATEST PROJECT PODCAST

You are the greatest project you will ever work on. All development is personal development: fitness, business, healing, self growth, lessons, relationships - The Greatest Project podcast is here to talk about it all, for wherever you are in your journey to your greatest self.

Forme is building the global standard for women who are done outsourcing their power. We teach women how to master their bodies first so they can master their emotions, their decisions, and the life they are creating.

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